In the past six years, Instagram has evolved into a more
user-friendly and dynamic app. And since it is one of the most popular forms of
social networking, it has undoubtedly became a favorite among almost all
entrepreneurs. The app is a convenient platform to promote products and
services. With its latest updates, advertising has never been so exciting.
So here are the new features Instagram has recently released
that you can maximize for your marketing purposes.
Instagram gives business owners a chance to make the most out of their social media accounts. Now, you can link your profile to your Facebook page, which makes communication easier. Because of this feature, your followers can easily go back and forth your FB and Instagram page to get the latest updates, promos, and deals from your company. To further optimize your Instagram account, you can ask Vibbi for assistance.
Instagram Stories is a great marketing tool in giving live updates or featuring limited promos.
You can give your followers sneak product previews that will
excite them the most. You can also give out limited offers through stories.
Lastly, you can also use stories to drive traffic to your social media
accounts. These will make them feel more connected to your brand. Be creative
in using this feature, and you'll gain many hearts in no time.
So why did the developers come up with Instagram Stories? It is
made as a solution to overposting in Instagram. In other words, you can now
post as often as you like without flooding your profile or your friends'
newsfeeds.
To use Instagram Stories you first need to tap the plus sign
located in the upper left corner of your screen. Then, you can take a photo by
tapping the round button once and a video by long pressing the button for 10
seconds. You have the option to doodle on your photo or even add an emoji and a
filter. You have more advanced color options by long pressing one of the colors
to choose your desired shade.
When done, you can tap the check icon to share your story. You
have the option to save your masterpiece by opening it and tapping the three
dots located at the bottom right portion. Select the Save Photo option.
Finally, you can check who checked your story by swiping up as you view the photo or video. You can tap the x mark next to the name of someone on your list to block them from seeing your stories. You can also go directly to your Settings and choose to hide your Story from certain people.
