Part of starting up your own business is to set goals. If you've
already set up a website for your business or are still planning to make one,
why not include its enhancement as one of your goals? Whether you're just
getting started or you're looking to improve your website to increase visitors,
here are some ways you can make your website's usability and visibility even
better.
Whether you have a
simple website with just a few different pages (for example: Home, About Us,
and Contact) or you have a detailed website with numerous pages, your website
should definitely have a navigation menu. Implementing a navigation menu on
your site can help your visitors easily find what they're looking for without
going frustrated by searching over your entire website. Where you choose to
physically place your navigation menu, whether it's at the top of the page, at
the bottom of the page or a sidebar on either side, is totally up to you, but
you'll want to make sure the navigation menu is in the same place for every
page on your website so your visitors will know where to find it -- consistency
is key. It also helps to have a "back to home" button on the same
spot on every page of your site and a search feature so your users can easily search
and locate what they need.
Another way to help make
your website more user-friendly is to include a simple contact form on your
site. Not only does it help your customers get in touch with you should they
have any questions or concerns, but it's also a great way to generate users
feedback, which can help you decide what is and what isn't working for your
small business. The contact form doesn't need to be overly complicated either,
as long as it includes a blank field for users to submit their questions or
comment, as well as a space for them to include their email address so that you
have a way to respond to them. If you have an email marketing newsletter,
including a sign-up form on your website is also a great way to help grow your
subscriber list and reach your audience on multiple platforms.
If you have a website,
you likely already know the importance of having an online presence, and social
media should be a major part of this, if it's not already. Like everything else
on your website, your social media channels should be easy for your visitors to
find. Fortunately, most website builders offer social media features that allow
you to easily add links to your social media profiles to your website. You can
include social media follow buttons, which allow your visitors to
"like" and "follow" your official social media pages, as
well as social media share buttons, which allows users to share your website or
content on your website with their friends and followers. A great way to grow
your following is to use cross-platform promotion, so be sure to link to your
official website on all your social media channels as well.
If you want to improve
your website, it means improving its visibility online, which is where search
engine optimization (or SEO) comes in to play. After all, if people can’t
actually find your website, what’s the point of having one? SEO is important
because a higher SEO ranking means your website might appear on the first page
of a search engine’s results, whereas a lower SEO ranking could land your
website on the second, third or an even lower page of results. Although you can
pay search engines like Google and Yahoo! to help boost your SEO ranking
through advertisements, there are other tools that several website building
services, such as Wix and GoDaddy WebBuilder, provide to help
boost your SEO ranking organically.
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