Optimizing Your Business for the Mobile Technology Market

There is no denying that mobile technology is becoming a dominant avenue of communication that businesses can no longer ignore if they want to have more customers. According to latest government surveys, the use of mobile browsers on mobile devices has been growing by 1,000% since 2011. Other statistics showed that retailers using mobile sites increase their engagement rates by as much as 85% while retailers with websites do business with 51% of customers on mobile browsers.

So what these suggest is that any business needs to have a mobile-friendly site so they can reach potential customers. So how can they do this?

Optimize your website for mobile and tablet screens 

Take advantage of mobile optimization tools like WordPress that help you automate your website. This type of responsive design provides a way for your website to automatically adjust when it senses what type of device it is being viewed on. Another feature to add is more visual content, which is what mobile users like, such as video. In short, create a mobile-friendly website that offers a clean design without drop down menus, larger font size, and critical contact information at the top of the page.

Ensure your business is easy to find on mobile search engines 

This involves focusing on an effective SEO strategy as well as incorporating website mapping and social media information to quickly provide contact information. This contact information should be detailed enough such as your exact location (if you have a physical store), telephone number/s, and other information on social media.

Focus some strategy on local mobile users

For sure, the largest group of people using mobile devices will be people in your local area, or your local customers. They are the ones always in need to find a business or service in your local area. This is particularly effective for small businesses because they can use mobile browsers to deliver coupons, push notifications, and more to regular and potential customers.

Provide regular content updates

Visitors to your site and social pages are accessing them more often from their mobile phone than from a desktop or laptop. The increase in frequency means they need more content to keep them coming back. This is the chance to offer everything from discounts to coupons to holiday sales and so on.

Continually test and measure what you do with your mobile strategy

There is no one way that will work for your small business so you must re-evaluate and use analytics to see what is really working for your target market. This will provide a way for you to make the necessary adjustments before you start to wonder why you’re not getting enough new customers each month.