Tips on How to Transform Your Ordinary Website to a Huge Success

Have you recently built a website for your art, music or business? Congratulations, you’re one step closer to become a major success. Nevertheless, you still have a lot of work ahead of you. For instance, you’re going to need to go ahead and start marketing your company and site. This will prove to be far more difficult than you could ever imagine. You’ll need to focus heavily on the Internet, while building a presence across multiple channels, including social media. Here, you'll learn how to transform your ordinary business website into a major success.

Build a Social Media Presence

Social media sites, such as Twitter and Facebook, have grown immensely popular. In fact, they’re utilized by millions of people each day. With this in mind, you need to incorporate social media into your online marketing scheme. With social media, you will be able to communicate directly with your clients and this will give you the ability to convince them to buy your goods or services. At the same time, you can use social media to network with other business owners. Keep your social media accounts updated and it’ll prove to be a valuable asset to your marketing campaign.

Try Paid Advertising

It is possible to achieve a great deal through search engine optimization, but you should not ignore the potential of paid advertising. With paid adverts, you can guarantee that your website will begin to experience far greater levels of traffic. It is possible to pay for each click generated. Google, Bing and other search engines offer this type of service. If you’ve got the budget for it, adding paid advertising to your campaign is definitely a wise decision. Just make sure you keep a close eye on your monthly spending, so you can do not overdo it.

SEO

Search engine optimization is a great way to achieve your goals, while spending as little as possible. SEO can help push your site higher up Google’s ladder. In return, this will greatly increase the amount of traffic your site receives on a daily basis. In order to become a success with SEO, you’ll need to properly configure your website towards Google’s recommendations. Then, you will need to spend a great deal of time building high-quality and highly relevant backlinks to your site. With time and patience, your work will pay off and your profits will soar higher and higher.

If you do not have the time to carry out these activities on your own, you should read SEO service reviews and hire a good professional.

Newsletters

Once you’ve managed to convert your visitors into customers, you will want to transform these individuals to long-term customers. Customer retention is enormously important. Using an email newsletter is a good way to ensure your customers shop with you time and again. Any time you decide to hold a promotion or wish to give away a prize, you can send out an email to make your customers aware of it. Just remember that you need to make customers opt-in to your newsletter. Otherwise, your emails might be considered spam!

Follow These 5 Simple Steps to Get Better Content Marketing Results

As a small business owner, do you feel like your content marketing strategy needs an extra push? Here's our guide that you can follow in order to get better content marketing results.

Know What You're Selling

You can’t possibly create top-shelf content until you know what you’re selling — and why.

The roots of truly effective content marketing run deep. Long before you create a single piece of customer-facing content, you need to ask yourself and your team some basic questions that will define your strategy going forward. Such as:

• Why are we in business? Lays the groundwork for your mission/value statement.
• What needs do our products or services fill? What are their use cases? Wireframes your key marketing messages.
• Who are our competitors? How are they positioning themselves? What can we learn from them? A little inspiration never hurt.
• How do people hear about us? What’s the most effective way to reach them? Marketing strategies live and die by ROI.

Understand (and Segment) Your Audience

Modern content marketing is all about effective targeting. Effective targeting is all about knowledge — detailed knowledge about who your customers are, where they live and work, what motivates them, and why they want what you’re selling.

Your company’s universe of potential buyers is broad, not inscrutable. It’s just begging to be segmented into a manageable number of ideal buyer groups -- generalized profiles that combine demographic data, occupation, social status, motivation, use cases, past buying history, and more.

According to digital marketing entrepreneurs, sophisticated segmentation means looking beyond broad demographic categories to create detailed profiles of your ideal buyers. There’s no such thing as knowing too much about your prospects and customers.

Leverage Influencer Relationships

Many hands make light work — especially when those hands have big networks and bigger megaphones.

Early on, cultivate relationships with influential people in your organization’s industry or sphere of influence. Use their expansive social media reach and built-in credibility to broadcast your content farther than your network will allow. Influential people are usually willing to share excellent content that makes them look good by association.

Make Content Accessible Across Your Organization

Your organization’s right hand needs to know what the left is doing. This means content marketing is a team effort that extends well beyond those directly responsible for producing content — to the sales team, business development shop, account management department, all the way up to the C-suite. Responsive, unified messaging is a recipe for content marketing success.

Keep Your Audience Guessing

Variety is the spice of life — and content marketing. Publishing one blog post per week and supporting with a couple social posts does not a complete content marketing strategy make. Use a wider mix of media: videos, memes, blog posts, longform guides, white papers, case studies, podcasts, and anything else that aligns with your brand and target audiences. Deliver excellent, useful content and your prospects won’t mind the guessing game.

4 Things You Need to Improve Your Business' Website

Part of starting up your own business is to set goals. If you've already set up a website for your business or are still planning to make one, why not include its enhancement as one of your goals? Whether you're just getting started or you're looking to improve your website to increase visitors, here are some ways you can make your website's usability and visibility even better.

Use a Navigation Menu

Whether you have a simple website with just a few different pages (for example: Home, About Us, and Contact) or you have a detailed website with numerous pages, your website should definitely have a navigation menu. Implementing a navigation menu on your site can help your visitors easily find what they're looking for without going frustrated by searching over your entire website. Where you choose to physically place your navigation menu, whether it's at the top of the page, at the bottom of the page or a sidebar on either side, is totally up to you, but you'll want to make sure the navigation menu is in the same place for every page on your website so your visitors will know where to find it -- consistency is key. It also helps to have a "back to home" button on the same spot on every page of your site and a search feature so your users can easily search and locate what they need.

Include a Contact Form

Another way to help make your website more user-friendly is to include a simple contact form on your site. Not only does it help your customers get in touch with you should they have any questions or concerns, but it's also a great way to generate users feedback, which can help you decide what is and what isn't working for your small business. The contact form doesn't need to be overly complicated either, as long as it includes a blank field for users to submit their questions or comment, as well as a space for them to include their email address so that you have a way to respond to them. If you have an email marketing newsletter, including a sign-up form on your website is also a great way to help grow your subscriber list and reach your audience on multiple platforms.

Incorporate Social Media

If you have a website, you likely already know the importance of having an online presence, and social media should be a major part of this, if it's not already. Like everything else on your website, your social media channels should be easy for your visitors to find. Fortunately, most website builders offer social media features that allow you to easily add links to your social media profiles to your website. You can include social media follow buttons, which allow your visitors to "like" and "follow" your official social media pages, as well as social media share buttons, which allows users to share your website or content on your website with their friends and followers. A great way to grow your following is to use cross-platform promotion, so be sure to link to your official website on all your social media channels as well.

Don't Forget SEO

If you want to improve your website, it means improving its visibility online, which is where search engine optimization (or SEO) comes in to play. After all, if people can’t actually find your website, what’s the point of having one? SEO is important because a higher SEO ranking means your website might appear on the first page of a search engine’s results, whereas a lower SEO ranking could land your website on the second, third or an even lower page of results. Although you can pay search engines like Google and Yahoo! to help boost your SEO ranking through advertisements, there are other tools that several website building services, such as Wix and GoDaddy WebBuilder, provide to help boost your SEO ranking organically.